![](https://cdn.myportfolio.com/903e7158303213d9cc4ddcc6b2fce6bb/8ddaf981-d482-422a-8f07-264729772f54_rw_1920.gif?h=ab174f511dd8b1818a670028cf9d6355)
Glitch effects for 5GUM
I was tasked to develop experimental visuals for glitch effects in 5gum commercial.
The task was to take a fresh look at overused glith effect. So we decide to use hand crafted 2d effects and fluid cloth simulations - visuals not tipycally assosiated with digital glitch. The result is multi layered effect, a mix of 2d and 3d techniques.
Still frames:
![](https://cdn.myportfolio.com/903e7158303213d9cc4ddcc6b2fce6bb/28eb66ad-5458-4d71-93ef-f55bbdeb8537_rw_1920.png?h=0122702d662c527cc54607df60d637de)
![](https://cdn.myportfolio.com/903e7158303213d9cc4ddcc6b2fce6bb/db825383-f581-4c53-9ccc-919a4ffe747c_rw_1920.png?h=5dab0cb4234451cf47f207211a8ec703)
![](https://cdn.myportfolio.com/903e7158303213d9cc4ddcc6b2fce6bb/2b6228fb-a7f1-468e-82e6-9a38a1c9cc12_rw_1920.png?h=b634a5bc69d5d74043eebaaeef3689dd)
![](https://cdn.myportfolio.com/903e7158303213d9cc4ddcc6b2fce6bb/14d093a4-49ee-4957-8654-898b5569080d_rw_1920.png?h=f78b37f038ab4023c8aae02dc2e992cf)
Layers of glitch breakdown:
![](https://cdn.myportfolio.com/903e7158303213d9cc4ddcc6b2fce6bb/7d21b306-5114-4068-a535-d2e2edfc3a08_rw_1920.jpg?h=57ced830f916c0bdc622a0cea7ef9f3c)
Drafts and different options:
![](https://cdn.myportfolio.com/903e7158303213d9cc4ddcc6b2fce6bb/80e2f618-f7e0-41f8-9f7a-d4f5491637e9_rw_1920.jpg?h=ab8082ade96670c0b90c2c2b17088a44)
![](https://cdn.myportfolio.com/903e7158303213d9cc4ddcc6b2fce6bb/47733637-a276-4baa-a652-d01d20ffdf1e_rw_1920.jpg?h=6416240be12ea64027189b418befcd69)
![](https://cdn.myportfolio.com/903e7158303213d9cc4ddcc6b2fce6bb/0b69f02d-546a-4b50-9251-57608cf1642b_rw_1920.jpg?h=4e55a255e60559ef151e175653071657)
![](https://cdn.myportfolio.com/903e7158303213d9cc4ddcc6b2fce6bb/9adc2cda-35a2-4a87-8c08-df5bbe3245c2_rw_1920.jpg?h=4e792570a916dc505e43ac47ccc1168a)
![](https://cdn.myportfolio.com/903e7158303213d9cc4ddcc6b2fce6bb/59ade454-809a-4163-9212-4d52196be8e1_rw_1920.jpg?h=0a4e83a02a1ac31fa3c5912083138f4c)
![](https://cdn.myportfolio.com/903e7158303213d9cc4ddcc6b2fce6bb/dbf49fe4-510b-44ee-8be2-39f7538d62f4_rw_1920.jpg?h=5d340f58b27a5a87ad55adc983e1a9d5)
CREDITS
Client: Mars
Agensy: BBDO
Production: Bropro
Director: Azar Strato
Art-direction/CG: Sinners
Creative producer: Sergey Zavoloko
Art-directors: Konstantin Stepanchuk, Sergey Zavoloko
CG Generalist: Alexey Tomilov, Eugene Shestopalov